SIGNIFICANT, TIMELY, & RELEVANT FINDINGS
PROGRAM & POLICY STRATEGIES
TRAINING & TECHNICAL ASSISTANCE
COMPLETE 2015 SOTS REPORT
COMPLETE 2013 SOTS REPORT
COMPLETE 2011 SOTS REPORT
Translating the implications and nuances of injury and violence prevention (IVP) data into action can be a difficult task. Nevertheless, communication skills—from using infographics to conducting media advocacy—are essential to effectively reach key audiences, including policy makers, partners, and the public. To share their powerful and compelling stories, state IVP programs need strong communicators and effective communication channels within their programs to ensure that data, partnerships, and strategies garner the support they need to be sustained and successful.
- Most of the 40 state IVP programs responding to the survey provided some form of communication to target populations, partners, local groups, or others engaged in IVP in 2015. However, only six states reported having an “official” communications plan.
- Overall, state health departments are increasing communication efforts, with an emphasis on leveraging digital platforms to share their states’ critical injury and violence-related information. Both website and social media usage have increased substantially over recent years.
- While online sharing has increased, more traditional digital sharing, such as newsletters or group listservs, have either stagnated or decreased in usage.
- Formal communication tools (e.g., reports, fact sheets, issue briefs, etc.) are the primary method through which state IVP programs are sharing information with partners. More than one third of states indicate this is their primary method of communication.
Primary Method to Communicate Injury and Violence-Related Information, 2015