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IVP & Safe States News: Partner News

Expanding the Seat Belt Program Strategies Toolbox: A Starter Kit for Trying New Program Ideas

Wednesday, May 17, 2017   (0 Comments)
Posted by: Jessica Austin
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The purpose of this research was to explore alternative strategies for increasing seat belt use. Researchers examined behavior change strategies proven effective in education, healthcare, advertising, and marketing, and they considered how these approaches could be applied to increase seat belt use. The result—this resource—is a starter kit containing ideas of varying levels of readiness for occupant protection programmers to take and build from to enrich seat belt programming across the country. The 5 strategies include High School Service-Learning Programs, Hospital Discharge Programs, Targeted Online Advertising, Online Learning/eLearning, and Product/Message Placement.

 

Please click HERE to access the toolkit.


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