Archived 2012 Webcasts

The theme for the 2012 ASTHO, NACCHO, & Safe States Alliance webcast series is "Using Communication and Media to Prevent Injuries & Violence." Throughout the year, webcasts will focus on effective and innovative communication and media strategies being implemented in states and communities to prevent injuries and violence.  The central goal of this webcast series is to draw insights from state and local case studies to understand how new and traditional media can be used to successfully to communicate with a variety of audiences and promote healthy, safe behaviors. 

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH). 

Click on the Link Below to View 2012 Archived Webcasts

• Making the Front Page: Using Media Strategies to Promote Injury and Violence Prevention Programs  

• #Prevention: How State and Local Health Departments Can Capitalize on Social Media

• Evaluating Web-Based Public Health and Public Awareness Campaigns

The opinions or views expressed by the guests and participants of the webcast series represent the thoughts of individual participants, and not necessarily those of the Safe States Alliance, ASTHO, NACCHO, or affiliates.

Making the Front Page: Using Media Strategies to Promote Injury and Violence Prevention Programs

Effective communication plays an important role in the development and sustainability of public health policies and practices. Communication and media advocacy strategies can be used to influence health behaviors, as well as foster public and political support for policy and environmental level changes that can positively impact population health outcomes. This webcast will feature insights from health communication experts that will describe how injury and violence prevention professionals can strengthen their media relations skills, improve their message framing, and work more effectively with news and media outlets to garner more attention for their efforts. During this webcast participants will learn:

• Learn effective strategies for building relationships with news and media outlets;
• Learn how to better communicate public health messages and effectively use a variety of message framing techniques; and
• Learn key strategies that can be used to successfully garner media attention to promote injury and violence prevention messages.

Resources from the webcast are below:

• Recording of the "Making the Front Page" Webcast
• Presentation by Alisa Blum, Director of Media and Public Relations, National Association of County and City Health Officials (NACCHO)
• Presentation by Brad Christensen, Health Promotion Project Director, National Public Health Information Coalition (NPHIC)
• Presentation by Nicole Daley, Director, Start Strong Initiative, Boston Public Health Commission 
• Click here to take evaluation & report Continuing Education Credits for CPH and CHES
  

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#Prevention: How State and Local Health Departments Can Capitalize on Social Media

Web- and mobile-based media platforms can help public health practitioners communicate personalized and targeted health messages, particularly among populations that rely on wireless technologies to interact and exchange information. By leveraging social media channels, state and local public health agencies have opportunities to use these innovative technologies to publicly communicate messages that are accurate, actionable, and science-based. However, while these opportunities exist, public health professionals are still determining best practices for effectively utilizing social media to communicate with decision-makers and the public. This webcast will highlight three organizations that have been studying and utilizing social media to strategically and successfully engage and communicate with the public. During this webcast, participants will learn: 

• Learn ways public health agencies have used social media platforms;
• Understand benefits and challenges of using social media; and
• Gain new ideas for reaching decision-makers, partners, and members of the public using social media technologies.

Resources from the webcast are below:

• Recording of #Prevention: How State and Local Health Departments Can Capitalize on Social Media
• Presentation by Jenine Harris (with Doneisha Snider) from Washington University in St Louis
• Presentation by Christina Garcia from Strong Start Rhode Island, Sojourner House (Videos shared by Christina Garcia)
• Presentation by Ashley Maier from The California Coalition Against Sexual Assault (CALCASA)
• Click here to take evaluation & report Continuing Education Credits for CPH and CHES
  

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Evaluating Web-Based Public Health and Public Awareness Campaigns

Evaluating public health interventions is a necessary step in determining health improvement. Results from robust evaluations assist public health professionals in identifying the links between program inputs, activities, and outcomes to guide improvement and drive behavior change. The same is true for web-based and multimedia public health campaigns, especially as they are becoming increasingly more common. Evaluating the effects of exposure to public awareness campaigns helps understand how these programs can supplement evidence-based programs, or serve as a standalone strategy for engaging target audiences. Highlighting examples from public awareness campaigns and web-based social media projects, this webcast will describe methods for evaluation and measurement.

• Learn how public health agencies have engaged communities and stakeholders through web-based and social media platforms;
• Discuss the development and outcomes of public health campaigns in the context of promoting mental health, and preventing child abuse and neglect; and
• Review methods for collecting data during social media events (e.g., live Twitter chats)

Resources from the webinar are below:

• Recording of Evaluating Web-Based Public Health and Public Awareness Campaigns
• Presentation by Melissa Beaupierre, MPH, CPH; Senior Director, CDC National Prevention Information Network
• Presentation by Mary Kay Falconer, PhD; Senior Evaluator, The Ounce of Prevention Fund of Florida, Inc.; andt Anita Odom; Executive Director, Prevent Child Abuse Florida, The Ounce of Prevention Fund of Florida, Inc.
• Presentation by Jarrod Hindman, MS; Program Director, Office of Suicide Prevention, Colorado Department of Public Health and Environment
• Click here to take evaluation & report Continuing Education Credits for CPH and CHES
  

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